In this episode of the Arthur Circle Podcast, I interviewed bestselling author and writing coach
Jack has authored over 18 books, with 14 achieving bestseller status.
In addition, Jack is the creator of The Minimalist Author HQ newsletter on Substack,
In this conversation, we dived into his journey as an author, his approach to writing and marketing, and the strategies he’s used to grow his audience and book sales.
Jack shared his beginnings in writing, inspired by a blog post from Jeff Goins, and detailed insights into his journey from blogging to publishing his first book, 'Productivity Success.'
Jack also elaborates on his dual niches: minimalist self-publishing and Christian faith, offering strategies for growing an audience and selling books through newsletter promotions and free book offers on platforms like Substack and Amazon. He touches on the challenges faced in self-publishing, including keeping up with evolving platforms and handling criticism.
Jack emphasizes the power of early book promotions. Using platforms like Fussy Librarian and Kindle Unlimited, he successfully reaches thousands of readers by offering free downloads of his books, especially during launch periods. This strategy not only amplifies sales of subsequent books but also boosts visibility on Amazon’s ranking systems, ensuring a ripple effect of increased sales and exposure.
Additionally, Jack shares his daily routine for writing amidst a busy schedule, advice on focusing for new authors, and his current and future projects, including his course and community, 'The Minimalist Author Way.'
00:00 Introduction to Jack Heimbigner
00:42 Beginning of Jack's writing journey
03:25 Finding and embracing a niche
08:57 Balancing writing with life
12:58 Challenges and overcoming them
17:02 The Minimalist Author Headquarters Newsletter
22:22 Marketing and selling books
34:23 Future projects and final thoughts
That’s all from me today.
As always, thanks for listening.
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