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How a Clear Offer Drives Growth on Substack

A recording from Neera Mahajan and Ana Calin's live video chat.
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Today, I had my first Live chat on Substack, and that too with one of my heros—Ana Calin.

Ana came to Substack from LinkedIn and, in true Roman style: She came, she saw, she conquered.

In under six months, she grew her newsletter How We Grow from 0 to 50,000 subscribers.

She’ll be sharing the story behind her "overnight success" during our live session—but here’s what struck me most:

I first noticed Ana when she invited her paid subscribers to share their offers in a chat—and then helped them refine it.

In that moment, I finally understood the power of having a clear offer on Substack. After four years of writing here, that was a breakthrough.

And that’s exactly what we got into in this chat.

Thank you,

, , , and many others for tuning into my live video with !

Join me for my next live video in the app.

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