20 Comments
User's avatar
Denis Ledoux's avatar

So many good points here, Neera. I see several that I should

—and will— implement. Thanks.

Expand full comment
Neera Mahajan's avatar

You are welcome Denis. How are you going? Which reminds me I haven't yet read your book. I will try and get to it this week.

Expand full comment
Laura Howard's avatar

I know I’m way behind on catching up with everything but this is absolutely platinum information for everyone to use

Expand full comment
Alex Cristea's avatar

These tips are pure gold. ⭐️

Expand full comment
Neera Mahajan's avatar

I am glad they are helpful Alex. Thanks for letting me know.

Expand full comment
Sally Burke's avatar

You always make a lot of sense Neera, a lot of great ideas for those who wish to progress.

Expand full comment
Neera Mahajan's avatar

Thanks Sally. I try to do my best. You are going strong with your paintings. I see you sharing something new almost every day from your vault.

Expand full comment
Mila Popovic Geoui's avatar

Excellent piece Neera! Thanks!🤩

Expand full comment
Neera Mahajan's avatar

Thanks Mila.

Expand full comment
Ted Leonhardt's avatar

Wow! That was a great critique. Well done, Neera. I feel as though the struggle and the effort of actually writing, drawing, and posting seem like where my efforts should go and be enough. Deep down inside, it's startling and disconcerting to discover that I have to market too. Even though I know that marketing is required, this takes me back to when I led a group of fifty creatives. It was easy for me to promote their work. It's much harder for me to promote my own. The old question of whether or not I'm worthy comes up. Painful stuff!

Expand full comment
Neera Mahajan's avatar

You are welcome Ted. It was a pleasure to do a deep dive with your question and specific problem. Please ask me more questions. Specific ones if you like. That will give me something to work with and also grow my own newsletter. Also, it's always easy to promote others than your own work. I suffer from the same problem.

Expand full comment
Ted Leonhardt's avatar

Will do. Thanks again, Neera

Expand full comment
Susan Harley's avatar

More great advice & encouragement, thank you Neera

Expand full comment
Neera Mahajan's avatar

You are welcome, Susan. I enjoyed writing it.

Expand full comment
Lorraine's avatar

Good insights

Expand full comment
Laura Howard's avatar

Having written a blog in past, I can honestly say I am much more excited about Substack and all that can come of it. Thank you so much for all your marvelous information.

Expand full comment
Felicia's avatar

Really great points - thanks for sharing🙏

Expand full comment
Zeeshan Abid's avatar

I have subscribed. I hope I will get that 1:1 to grow my substack and inspire others as well. As I have been inspired by your article 👍

Expand full comment
Michele Price's avatar

You gave them real things to decide and examples to decide with. Most folks do not have marketing skills and that hurts them.

I’d add, be true to the kind of reader you want to attract. Since decolonizing is one of my red threads, I choose to not create hyperbolic and misleading headlines lots of marketing folks teach you to use.

It’s a choice and a decision, who do you want as readers and subscribers?

Expand full comment
Shubha's avatar

Great points Neera. Thanks for sharing.

Expand full comment