The hardest thing is not writing, as I figured out this week, it is figuring out what to write. Is it a good story? Can I pull it? Would anybody want to read it? Will they get any value from it?

It is like figuring out each night, what to cook. Once I know what I am cooking, the cooking process is really easy. There are days when I stumble upon a good recipe, cooking is a joy on those days. But on most days, I have no idea until the last minute. I go fishing in the fridge, looking for ingredients. Pull out whatever I can and then whip something up with it.

Unfortunately, my process of writing is pretty much like that. In the past three and half years, I have tried a number of methods to plan my articles or newsletters in advance but it has never stuck.

A seismic shift is happening this week for me. I am not only changing how I write, edit and finish my work but also how to come up will ideas in advance.

I am going to share that in today’s issue.

A Whimsical Writer

Cracking the code of endless ideas

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