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The Magic of Collaboration & Cross-Promotion

The Magic of Collaboration & Cross-Promotion

Neera Mahajan's avatar
Neera Mahajan
Apr 23, 2025
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The Magic of Collaboration & Cross-Promotion
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For a long time, one of the biggest mistakes was trying to market my books alone.

I thought this is what self-published authors do. They promote their book through their channels and readers would buy it.

But here’s the truth: Success in book marketing doesn’t happen in isolation.

The authors who sell the most books aren’t necessarily with big following—they’re the ones who know how to collaborate and cross-promote.

When I finally started guest blogging, doing podcast interviews, swapping promotions with other authors, and partnering with influencers, I saw a huge shift. More visibility. More credibility. More sales.

So today we will go through how to:
✅ Get in front of new readers through guest blogging and podcast interviews
✅ Team up with other authors for email and social media swaps
✅ Partner with influencers in your genre to expand your reach

Let’s get started.

No fluff book marketing. Just simple, effective, and even enjoyable strategies!

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