The LinkedIn Playbook: Everything You Need to Know to Grow on LinkedIn
A step-by-step roadmap from a LinkedIn Top Voice to help you grow your brand, audience, and business on LinkedIn.
Want to grow on LinkedIn but don’t know where to start?
This is the roadmap I wish I had when I began.
In 2022, I started writing on LinkedIn with no plan, just a desire to help. I wrote about what I knew: books, newsletters, and personal branding.
At first, it felt awkward. LinkedIn seemed too professional, too buttoned-up. But I kept showing up.
Two years later, I was selected for LinkedIn’s Editorial Program.
Then, in August 2024, I earned the coveted LinkedIn Top Voice badge.
This LinkedIn Playbook is the result of everything I learned along the way, what worked, what didn’t, and what actually grows your brand on the world’s biggest professional platform.
My 100-Day Experiment That Changed Everything
When I first started in January 2022, I decided to post every day for 100 days.
No experience. No social media background. No fancy content calendar.
By the end of those 100 days, everything changed: real followers, real conversations, and real friends for life.
“Many of those early connections are still in my life today,” I often say. “I meet them whenever I travel, and we’ve continued supporting each other for years.”
Then came the next leap, the 30-day LinkedIn writing challenge. That’s when I learned the secret:
LinkedIn isn’t about algorithms.
It’s about connection.
By 2024, I started writing more intentionally, joining a cohort, refining my content system, and showing up with a stronger point of view.
Then, one morning, I opened my inbox to an email from the LinkedIn Editorial Team:
“Congratulations. You’ve been selected as a LinkedIn Top Voice.”
Why you need a LinkedIn strategy that works?
If you’re a writer, coach, entrepreneur, or creator trying to grow your brand, attract clients, or build a business through LinkedIn, you already know:
Posting randomly doesn’t work.
You need a strategy that helps you:
Build an authority-driven profile
Create high-performing content (even if you’re “not a writer”)
Grow your audience with intention
Turn your LinkedIn presence into a lead-generating asset
Connect your content with your newsletter, course, or business
That’s exactly what this playbook teaches you.
What’s inside The LinkedIn Playbook
This 24-page guide is packed with practical strategies, real examples, and simple frameworks that will help you grow faster with less confusion.
Here’s what’s inside:
Why LinkedIn is a goldmine for creators (and how to stand out)
How to position yourself as an authority, even if you’re just starting
The 5 critical elements of a magnetic LinkedIn profile
My 7-step LinkedIn post creation framework
Growth strategies that actually work (no hacks, just results)
How I built a LinkedIn–Substack flywheel that fuels both platforms
This isn’t theory. It’s what I used to grow from zero followers to a global audience—and eventually become a LinkedIn Top Voice.
I did a masterclass for Kristina God’s community, How To Build Authority On LinkedIn With Neera Mahajan.
What makes The LinkedIn Playbook different
You don’t need to be a social media expert or influencer.
You just need a roadmap, and someone who’s walked it.
This playbook gives you the confidence, tools, and structure to stop posting at random and start building a presence that gets noticed.
You’ll learn the same frameworks that helped me:
Grow my audience organically
Build relationships that led to collaborations and clients
Write posts that consistently performed above average
Connect my LinkedIn strategy with my Substack growth
What Is the LinkedIn–Substack Flywheel (and Why You Need It)
The LinkedIn–Substack Flywheel is the system I use to connect my content, audience, and offers across two platforms that complement each other perfectly.
Here’s how it works:
LinkedIn is the discovery engine.
It’s where new people find you. Your posts build visibility, credibility, and trust. Every time someone resonates with your message, they click through to learn more about you.Substack is the conversion engine.
It’s where those same people become subscribers, readers, and customers. On Substack, you can deepen the relationship with long-form content, storytelling, and offers that turn casual followers into loyal fans.
The magic happens when you connect the two.
Every strong post on LinkedIn can lead readers to a Substack article.
Every powerful Substack story can be repurposed into multiple LinkedIn posts.
The result?
A self-sustaining flywheel where:
LinkedIn brings you new readers.
Substack nurtures and converts them.
Those readers share your work on LinkedIn again, feeding the cycle.
My Top Voice Blue Badge lasted for six months only, but it gave me the momentum I needed to build my LinkedIn-Substack Flywheel.
Why Substack Writers Should Use This System
If you’re writing on Substack but ignoring LinkedIn, you’re leaving massive growth potential untapped.
LinkedIn isn’t just for job seekers anymore. It’s a thriving ecosystem of writers, creators, and entrepreneurs who crave thoughtful content and they’re used to reading and engaging with it.
By showing up consistently on LinkedIn, you can:
- Position yourself as an authority in your niche
- Attract readers who are already interested in your niche
- Grow your Substack list organically without paid ads or algorithms
- Build partnerships, collaborations, and opportunities beyond the newsletter
When you connect these two platforms intentionally, your content starts working harder for you. You’re not chasing visibility, you’re creating momentum.
That’s the power of the LinkedIn–Substack Flywheel.
What you’ll get
✔ A 24-page digital playbook packed with actionable tips
✔ Real examples from my own journey
✔ Strategies that work for introverts, beginners, and pros
✔ BONUS: A glimpse into my 90-Day Content System that keeps me consistent
A message from me
Show up.
Share your story.
Stay consistent.
You never know where it might take you.
This playbook is your invitation to start.
If you’ve been sitting on the sidelines, wondering how to get visibility, build authority, and grow your business on LinkedIn, this is your sign.
👉 Grab your copy of The LinkedIn Playbook now.
Your LinkedIn journey starts here.
That’s all from me today.
As always, thanks for reading.
