Teach What You’re Learning (Not What You’ve Mastered)

Why sharing in-progress lessons can convert better than polished authority.

“Learning in public” isn’t just a catchy phrase. It’s a strategy that turns your growth into someone else’s shortcut.

Instead of waiting until you’ve mastered a skill, you start sharing what you’re learning as you go.

You write about the podcast you launched (and how you flubbed the intro). You post about the lead magnet that flopped.

You run a cohort before your course is fully polished, and tweak it live with participant feedback.

This isn’t a new idea. Ali Abdaal built a million-subscriber YouTube channel by sharing how he was studying and experimenting.

Kevon Cheung teaches creators how to build in public, by building his own business in public.

I’ve been doing the same for years, building and teaching as I go. Right now, I’m creating my 90-Day Write Grow Monetize course one week at a time. Before this, I launched courses, wrote books, and ran workshops on topics I was still actively figuring out myself.

Here’s the fact: people trust people who share their struggles. If you’ve figured out 10% of something your audience is struggling with, that 10% is gold to them. You’re not shouting from the mountaintop, you’re walking beside them.

And that’s exactly what builds community, loyalty, and yes, paying customers.