Rewrite your About page (so it sounds like you but is about the reader)
Week 1: Task 4 of the 90-Day Write-Grow-Monetise System
Rewrite your About page (so it sounds like you but is about the reader)
Okay, time to rewrite your About Page.
Rule #1: Your About Page isn’t just about you.
Let me say that again, louder for the perfectionists in the back:
Your About Page isn’t about you. It’s about why you matter to your readers.
You’ve defined your Signature Offer. You’ve validated your offer. You’ve updated your bio and publication short description. Now it’s time to write the page most creators avoid, overthink, or slap together like it doesn’t matter.
But it does matter—because when done right, your About Page:
builds trust and likability
tells new readers they’re in the right place
connects the dots between your personal story and the transformation you offer
gently moves people toward subscribing or buying from you.
Let’s turn that dusty old page into a powerful invitation.
Why most About pages miss the mark
Here’s what most people do wrong: