Pre-Launch Strategies—Building Buzz Before You Publish

When I published my first book, I thought my job was done as soon as I hit “publish.” I expected readers to just… find it.

But the reality? Crickets. My book was out in the world, but no one knew about it.

That’s when I realized that marketing doesn’t start after your book is published—it starts long before. The most successful authors don’t wait until launch day to start talking about their book. They build excitement early so that when the book finally releases, they have eager readers ready to buy.

Since then, I’ve developed a simple, low-stress pre-launch strategy that works without requiring a big budget or complicated marketing tactics. It focuses on four key things: