Ongoing Marketing–Keeping the Momentum Alive

If there’s one thing I’ve learned about book marketing, it’s this: launch day is just the beginning.

I used to think that after a big book launch, I could relax and let the book sell itself. But I quickly realized that if I stopped marketing, sales dropped fast.

The truth is, book sales don’t magically continue unless you keep them alive.

The good news? You don’t have to hustle every single day. With a few simple, ongoing marketing strategies, you can keep your book visible without burning out.

In today’s newsletter I’ll show you:
✅ What to do post-launch to keep sales going
✅ Easy content ideas to stay visible
✅ When and how to run promotions again

Let’s begin.