Leveraging Amazon’s Algorithm and Ads to Sell More Books
Self-publishing a book is easy, making it visible to readers is next to impossible with advertising.
When I self-published my first book, I sold a few copies to my readers on Medium. But after that, the sales stopped. My book was lost in a sea of millions on Amazon.
That’s when I realized what Amazon truly is.
It’s not just a bookstore—it’s a search engine.
And if you don’t understand how its algorithm works, your book will get buried under millions of others.
Once I learned how to work with Amazon’s system—by choosing the right keywords, selecting the best categories, and using Amazon ads strategically—I saw a huge difference in my book’s visibility and sales.
Today, I’ll show you:
How the Amazon algorithm works (and how to use it to your advantage)
How to pick the right keywords and categories
How to run simple but effective Amazon ads
If you want your book to sell beyond just your launch, understanding Amazon’s system is essential.