From Book to Business: Turn Your Book into a 6-Figure Income Stream
When I wrote my first book, "How to Write and Publish an eBook in One Week," I had no idea it would change my life.
At that time, I wasn’t thinking about building a business—I just wanted to help others write and publish their own books. But as I shared my knowledge, something incredible happened:
People started asking for personalized guidance.
I launched a course to teach what I had learned.
I built a coaching program to help aspiring authors.
I created a paid newsletter to share advanced strategies.
What started as a single book became the foundation for an entire business.
I realized something crucial: a book isn’t just a product; it’s an opportunity—a tool that can open doors to coaching, courses, speaking, and more.
If you’re an author, you might be asking yourself: Can I do this too?
The answer is yes—and in this article, I’ll show you how.
Your Book Is More Than Just a Book
Most people think writing a book is about hitting bestseller lists or earning royalties. But here’s the truth: a book is a business tool.
It builds credibility, attracts opportunities, and opens doors you never imagined possible.
Successful entrepreneurs, speakers, and coaches—from Tony Robbins to James Clear—have all used books to position themselves as experts and create thriving businesses.
You can do the same.
Why Relying on Book Sales Alone Won’t Work
If you rely only on book sales, you’ll struggle to make real money.
Let’s break it down:
If your book earns you $10 per copy, you’d need to sell 10,000 copies to make $100,000.
That’s tough—especially if you’re self-published and don’t have a massive marketing budget.
Instead of chasing royalties, leverage your book to create multiple income streams.
Here’s how:
5 Ways to Monetize Your Book Beyond Royalties
1. Coaching & Consulting
Many readers will want personalized guidance after reading your book. Some will even pay a premium for one-on-one support.
💡 Action Steps:
✅ Offer a coaching program related to your book’s topic.
✅ Provide consulting services for businesses or individuals.
✅ Set up a VIP Day where clients pay for an intensive strategy session.
Example: My book led to author coaching, where I guide writers through publishing and marketing their books.
2. Paid Workshops & Online Courses
Expand your book’s content into a structured learning experience. People who read your book are often hungry for more detailed guidance.
💡 Action Steps:
✅ Turn each book chapter into a lesson for an online course.
✅ Run live workshops where you teach key concepts.
✅ Sell a self-paced course that students can access anytime.
Example: I created a course Write Your Book In 30 Days teaching authors how to write and publish an eBook in one week, expanding on my book’s content.
3. Speaking Engagements
A book makes you an authority. Organizations, conferences, and companies pay good money for expert speakers.
💡 Action Steps:
✅ Use your book to pitch yourself as a speaker.
✅ Create a signature talk based on your book’s theme.
✅ Speak at industry events, corporate trainings, and virtual summits.
Example: My book positioned me as an expert, leading to speaking opportunities on podcasts, webinars, and live events.
4. Exclusive Membership or Community
A book attracts a specific audience—why not bring them together into a paid community?
💡 Action Steps:
✅ Offer a monthly subscription with exclusive content.
✅ Create a private group for deeper discussions.
✅ Host live Q&A sessions for members.
Example: I built Author Circle, a paid newsletter & membership that offers exclusive insights, Q&As, and marketing strategies for authors.
5. Bulk Sales & Licensing
Instead of selling one book at a time, sell in bulk to businesses, schools, or organizations.
💡 Action Steps:
✅ Partner with corporate clients who can distribute your book to employees.
✅ Offer bulk discounts to event organizers.
✅ License your book’s content for use in training programs.
Example: Many authors successfully license their books to corporations, allowing them to reach thousands of readers with a single deal.
The Road to a 6-Figure Business
When I started writing, my dream was simple: publish a book and see my name on the cover.
Fast forward to today:
✔ I’ve written and self-published seven books (with more on the way!).
✔ I’ve built a business around my expertise.
✔ I’ve created multiple income streams—coaching, courses, a paid newsletter, and speaking.
This wasn’t by accident. It was by design.
The truth is, writing a book is just the beginning. If you stop at publishing, you’re leaving so much money and impact on the table.
If you’re an author (or aspiring to be one), you need to ask yourself:
Do I want to just sell books? Or do I want to build a business?
If your answer is the second one, you need a plan and a roadmap.
That’s exactly what I share inside Author Circle.
What You’ll Get Inside Author Circle
Author Circle isn’t just another newsletter. It’s a business accelerator for authors who want to:
📚 Write books that sell & attract opportunities
💡 Monetize their expertise beyond book sales
🎤 Land speaking gigs & build credibility
🚀 Turn their book into a full-fledged business
Here’s what you’ll get as a subscriber:
✅ Free Level: Actionable tips & insights on book marketing & business-building.
✅ Paid Membership:
Full access to exclusive strategies to grow your author brand.
Monthly challenges to help you write, publish, and monetize smarter.
A private community of like-minded authors & entrepreneurs.
Live Q&A sessions where I answer your specific questions.
💎 Founding Member (Best Offer Yet!):
Lifetime access (no renewals, no hidden fees).
Four private coaching calls with me (worth $3,000 alone).
Are You Ready to Turn Your Book Into a Business?
If you’ve written a book (or are planning to), don’t stop at publishing. Think bigger.
Your book is just the beginning—the foundation of a brand, a business, and a future where you get paid for your expertise.
If I can do it, so can you.
That’s all from me today.
As always, thanks for reading.
Great advice Neera and thank you for the gift. 💐