Don’t Build a Product, Build A Problem First

Why obsessing over audience pain points before anything else leads to faster sales and fewer regrets.

I’ve done it. You’ve probably done it too.

You get an idea for a book, a course, a service, and before you know it, you’ve built the whole damn thing. You’ve poured weeks (or months) into creating it. You’re proud of it. You announce it with fanfare.

And then… crickets.

It’s one of the most frustrating experiences as a creator or solopreneur, not because t…