The Mindset of a Successful Book Marketer
When I published my first few books, I had no idea how to market them.
I thought writing the book was the hard part, but I soon realized that getting people to buy my books was even harder.
Like many authors, I assumed that if I wrote a great book, readers would somehow find it. But after watching many of my books sit in obscurity, I learned an important truth: even the best book in the world won’t sell if no one knows it exists.
For a long time, my mindset around marketing was limiting. I thought:
Marketing is complicated, expensive, and soul-crushing.
Running marketing campaigns requires too much time and money.
Marketing is something publishers do—writers just write.
I wasn’t alone in thinking this way. Most writers I know feel the same.
Yet, despite my resistance to marketing, I’ve written and self-published nine books, built a thriving Substack community for writers, coached aspiring authors, and helped them build their personal brands.
The truth is, I avoided marketing because of my own mental blocks.
But this year, I’ve decided to break through that barrier and make marketing the focus of my publication.
Through trial and error, I’ve discovered that book marketing doesn’t have to be complicated, expensive, or exhausting.
There are simple, effective strategies that don’t require a big budget or a massive following—but can still get your book into the hands of the right readers.
I’m calling it the Ultimate Guide to Simple Book Marketing Strategies.
If book marketing overwhelms you, this guide is for you.
Maybe you don’t know where to start.
Maybe marketing feels exhausting, and you’d rather just write.
Maybe you’ve tried promoting your book before, but nothing seemed to work.
I get it. That’s why I’m breaking it down in simple steps.
Over the two months, you’ll learn the essential, no-fluff strategies that I—and many other successful indie authors—use to sell books without feeling like a pushy salesperson.
Whether you’re launching your first book or trying to revive an older one, you’ll find practical, doable tactics that fit into your writing life.
By the end of this guide, you’ll have a clear roadmap to market your book with confidence.
And most importantly, you’ll see that book marketing isn’t about shouting the loudest—it’s about authentically connecting with the right readers.
Let’s dive in.