Build Your Website on Substack (Why it’s a Smart Idea—And How To Do It)
Dear coaches, creators, and creative professionals,
Let me give you some good news.
You already have a website.
If you’re writing on Substack, you’re not “just” writing a newsletter. You’re building a public body of work. A home. A hub. A storefront. A playground. A little corner of the internet that’s all yours.
But here’s the catch: most people don’t treat it like a website.
They treat it like a weekly obligation. Something they’ll “grow later.”
Meanwhile, they’re off agonising over fonts on Squarespace, fumbling through WordPress plugins, or paying someone way too much to build a site they’re too scared to update.
Been there. Bought the domain. Ran a WordPress site for 3 years. Now haven’t updated it for more than a year.
If that’s you, let me make a case for this wildly simple, wildly underrated truth:
Substack can be your entire website.
And not in a “Yeah! I guess it’ll do” kind of way. But, in a “wait—why didn’t anyone tell me this sooner?” kind of way.
You can write, publish, promote, and even sell from the same platform.
No tech headaches. No maintenance. No “Oops the contact form broke again!”
In today’s module, I’ll show you how to turn your Substack into a beautiful, functional, professional website that makes you look like you know what you’re doing (even when you’re wearing pyjama pants underneath your business shirt).
Whether you’re a coach, writer, consultant, or glorious multi-hyphenate, you don’t need 17 tools to run your business online.
You just need one that works.
And Substack?
Works like magic—when you know how to use it.
Let’s build your site. You already have more of it done than you think.
Why Substack Works as a Website
Let’s start with the obvious:
Substack is clean. Like, hotel-room-after-housekeeping clean. The design is minimal and distraction-free, which means your writing gets the spotlight—not the widgets, pop-ups, or rainbow-colored CTA buttons screaming for attention.
It’s also professional right out of the box. No fiddling with themes or wondering why your homepage looks like it was built in 2003. There are plenty of variation to suit your needs. And Substack makes everyone’s website looks good—even if you are not tech savvy.
Did I mention it’s mobile-friendly? Your site will look sharp whether someone’s reading from a desktop, phone, or a fridge that somehow has Wi-Fi.
Best part? It’s SEO-friendly. Your posts are indexed by Google. Your archive builds authority. Your name starts showing up when people search for things you write about. You didn’t even need to learn what “meta tags” are.
Plus, you’ve already got the engine: your posts and notes are your content goldmine. You’re not starting from scratch. You’re building on what you’re already doing.
So no, you don’t need to “wait until you have a real website.”
You already do.
Now let’s make it work for you.
This next part is behind the paywall, because it’s part of my premium content for creators who are ready to stop dabbling and start building.
Want the rest of the article?
I’ll show you exactly how to turn your Substack into a full-fledged website—complete with a homepage that hooks, pages that sell, and a navigation that actually makes sense.